Every car driving into Clark County could hold the key to an even brighter future.

The next visitor could be the one to plant a new seed of growth within the community.

If we want to achieve our greatest potential and attract development and entrepreneurs, then the county must always put its best foot forward. Getting off on the right foot starts with how Winchester’s downtown, the city’s entrances, the streets, private property and the entire county looks to newcomers.

Visualizing the diamond in the rough becomes difficult for developers or potential residents when all they can see is vacant storefronts and poorly maintained property.

Winchester has begun a strong turnaround in recent years, and it is time to build on that.

This is the first step.

Our elected leaders must provide the tools for change. Officials must make sure all current property maintenance laws and codes are enforced and Clark County’s neighborhoods look as good as they possibly can.

A visitor will not remember all the beautiful, historic homes and buildings or Winchester’s unique downtown. He or she will only focus on the dilapidated structure that becomes a blight for an entire block and whole neighborhood.

If a property owner refuses to comply, we need to gently nudge them to do so. If that doesn’t work, we need to ensure laws are in place with enough teeth to push harder.

We understand our county has limited resources but keeping the community beautiful should always be of the highest priority.

In the rural parts of Clark County, outside city limits, zoning must still be either enforced or implemented. Without a clear set of guidelines, it becomes difficult for people know what they must do.

Junk cars, dilapidated homes and makeshift landfills are eyesores that destroy the beauty of our community. We must eliminate these problems.

Historic preservation is important as well, something we must be more deliberate about — as long as it doesn’t trump common sense.

Each time someone visits our community, it could be our last chance to make a good first impression.

Michael Caldwell is publisher of The Winchester Sun and Winchester Living magazine. He can be reached at 759-0095 or by email at mike.caldwell@winchestersun.com.