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Two Clark County institutions and an area native recently teamed up for an exciting project.

Ale-8 One rolled out its “Ginger Ale Dreams of being Ale-9” campaign earlier this month with a musical production.

The two-minute video, which has been clipped to 30 and 90-second versions for different multimedia placements, was produced by Eppic Films and featured talent and choreography from Leeds Center for the Arts.

Winchester native Jason Epperson, the owner of Epicc Films, was excited to work on a project so close to his roots.

“Being from Winchester originally, I really don’t remember life without Ale-8. It has been incredible to have been able to work with them in partnership for over a decade now. It was important for us to make a big statement with this project so pulling in the right partners was key. Leeds Theatre, right down the road, had helped us several times in the past and this was no different,” Epperson said.
Ale-8-One officials were excited about the local synergy surrounding the project as well.

“This collaboration with Eppic and the talent from Leeds Center for the Arts is truly a homegrown effort. This project represents more than a creative campaign; it’s a celebration of our roots, our community, and our love for the taste of Ale-8-One,” said chief marketing officer Kevin Price.

The production took a few months to shoot and was filmed in Lexington.

“The Manchester was the perfect location as it influenced the entire look, feel, and sound of the shoot. This was a 5-month process from start to finish and required absolutely every single hand that touched it. From our choreographers and dancers, sound and lighting crew, cinematographer to Ale-8 and our in-house team, this wouldn’t have been possible without every one of them,” Epperson said.

The video follows a couple playfully teasing a server about how Ale-8-One is superior to any other known iteration of ginger-flavored beverage.

“We wanted to create an experience that captures the essence of what makes our brand special, and we believe this cinematic musical featuring Kentucky natives achieves just that,” Price said.”