The annual Serendipity event is trying something new this year.

Instead of its usual advertisement as a “tea party,” it is now branded as a brunch.

Clark County Homeless Coalition executive director Terry Davidson said the decision was made to brand the event as a brunch to make it more inclusive and open it to more people.

Serendipity is an annual benefit for the Clark County Homeless Coalition. This year’s brunch and auction will be from 11 a.m. to 2 p.m. Sept. 29 at First Fire, 2410 W. Lexington Ave.

The event also has a theme for the first time in its history.

The theme for the 2018 event is “Groovy ‘60s Retro Fun.” Davidson said she encourages attendees to dress in period attire.

Tickets are $30 for individuals and $225 for a table of eight.

Serendipity’s silent auction will include several getaways, gift cards, photography packages, tickets to local and regional entertainment, spa treatments and more.

Brett Cheuvront will serve as the auctioneer for the event.

Cheuvront said there would also be a “golden ticket raffle” for a week’s stay in St. Simons, an island off the Georgia coast.

Davidson said the committee is planning for about 175 people.

In previous years, the event has raised more than $13,000 for the coalition.

The first event was organized in 2011 by Davidson and Teresa Hodgkin, who was board president at the time.

Since 2009, CCHC has been a grassroots coalition of community leaders and social service professionals working together to meet the needs of the homeless population. In the fall of 2011, the Coalition opened the first ever homeless shelter in Winchester.

For more information or to make a reservation, call 859-744-8733.