Cynics would say, and maybe justifiably so, that in today’s “everybody-gets-a-trophy” world we celebrate being average and have in many ways forgotten how to reward excellence.

Well, The Winchester Sun wants to showcase the businesses that are the best at what they do.

Couple that with the fact that everyone loves a good list and we are bringing back the Best in Business readers’ choice awards this fall with some new twists and more ways for people to weigh in on who they think goes above and beyond.

After a one-year hiatus, this special insert to the newspaper will return in the Sept. 23 edition as we publish the ballot section that will list all the categories and offer local businesses to do a little campaigning as to why they deserve your vote.

Voting will be open through Oct. 17. As always, readers can fill out this paper version and return it to the office. Again this year, we offer electronic voting on a mobile friendly platform that makes it easier than ever to cast your vote.

Who has the best food in town? Show them your support. Know a contractor who gets the job done right and on time, every time? Cast your vote for them. Which bank offers the best customer service? Think a local business deserves recognition for serving the community? Help ensure this effort does not go unrewarded.

Readers will have the opportunity to weigh in on all these and more.

Then, on Oct. 31, The Sun will publish the results section in the newspaper recognizing the winners with gold, silver and bronze medals. Finishing anywhere in the top three is an honor, just ask anyone who was on the podium at the Olympics. We hope businesses don’t take a single vote for granted.

This is a great opportunity for area businesses to see where they rank in the minds of consumers. Those who place well can thank their supporters and those who didn’t earn as many votes as they would like can focus on what they need to do in order to better connect with consumers.

Local businesses are the lifeblood of our communities.

Now is time for all of us to strike a blow against mediocrity and reward excellence.

So, keep an eye out for these publications and get engaged. Allow your voice to be heard and recognize businesses that stand out in our community as the Best in Business.

Michael Caldwell is publisher of The Winchester Sun and Winchester Living magazine. He can be reached at (859) 759-0095 or by email at mike.caldwell@winchestersun.com.